orma — for iPhone & Apple Watch

LIVE YOUR RUN. TRACE MEMORIES.

DESIGNED IN ITALY
● COMING TO THE APP STORE
01 — HOW IT STARTED

AN HOUR
WITHOUT
NUMBERS.

A few months ago my watch ran out of battery. I went out anyway. I didn't know how long the loop would be. I didn't know my pace. I didn't know if my heart rate was where it should be. I didn't have to know anything.

It was one of the best runs I remember in years.

I'm not saying data ruins running. Data is useful, often beautiful. But I had forgotten what it was like without it. The body knows the run. The numbers only catch up later.

WE LOVE
NUMBERS.

SOMETIMES
THEY ARRIVE
TOO SOON.
02 — THE ORDER OF THINGS

EXPERIENCE.
MEMORY.
DATA.
IN THIS ORDER.

Most apps give you data first. We give it last. The numbers don't disappear — they wait. Your hour comes first, the memory comes second, the data comes when you're ready to look.

01 / FIRST
EXPERIENCE.
The watch shows nothing but a living shape. No pace, no distance, no zones. Your hour stays your hour.
02 / NEXT
MEMORY.
When you stop, fifteen seconds. A word, how much you loved it, a note if you want one. The seal of how it was.
03 / LAST
DATA.
Distance, pace, heart rate, elevation — all there, tucked away. Never the first thing you see.
03 — A DIFFERENT QUESTION

YOU DON'T HAVE
TO RUN WITH ORMA
TO USE ORMA.

orma is a private running diary. The kilometres, the pace, the elevation are there — but the question that matters most is a different one: how was it? A word, how much you loved it, a small note, written in the fifteen seconds after you stop. That answer is what orma is built around.

01 — DURING THE RUN
WEAR IT IN SILENCE.
The watch shows only a pulse and a colour. No pace, no distance, no zones. Your hour stays your hour.
02 — AFTER ANY RUN
WRITE IT DOWN.
Pull in any run, from anywhere, however you tracked it. Add a word, how much you loved it, a small note. The diary fills, day by day, year by year.
RUN WITH ANYTHING. REMEMBER WITH ORMA.
04 — THE LOOK OF A YEAR

THE BODY
BECOMES
A SHAPE AND
A COLOUR.

Each run becomes two things at once: a colour and a shape. The colour is built from elevation, heart rate, distance — three values that paint the tile. The shape is drawn live as you move, and grows with what your body is doing. Two runs identical on paper can look entirely different, because the body lived them differently.

◆ COLOUR
Data as pigment, not number.
Three components — climb, pulse, distance — paint the tile. The number disappears. The image stays.
◆ SHAPE
A signature drawn by the body.
Three signals — heart rate, distance, elevation — drive a line that grows on the watch face throughout the run. It cannot be the same twice. Two runs of the same length, the same route, the same time of day, will produce two different shapes if your body lived them differently.
◆ GRID
365 days, one calendar.
Days you ran are coloured. Days you didn't stay blank — and the blanks count as much as the colours. A week of flu is a band of silence. A summer of running is a wall of saturation.
◆ PAPER
The phone forgets. Paper stays.
At the end of the year, your year prints a poster, a book. Something on a wall, something on a shelf.
ONE COLOUR PER DAY · ONE DAY PER TILE · ONE YEAR BECOMES AN OBJECT.
◆ STAY IN TOUCH

WAIT FOR
LAUNCH.

Leave your email. We'll write when orma is on the App Store, and when there's news worth your inbox. No marketing, no noise.

JOIN THE WAITLIST →